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Modern businesses require both a global reach and flexibility. To reach an international audience, a company needs websites in various languages and needs to update them regularly. Doing this consists of multiple steps, such as tracking changes to the company’s main site, sending new texts to linguists, receiving translations, implementing translations on local websites, and checking the results.
Obviously, this is a labor-intensive process, requiring lots of effort and attention. Fortunately, there are organizations and solutions aimed at assisting global companies in their internationalization efforts.
The best way to optimize global content delivery is using specialized cloud systems that facilitate the automated retrieval, translation, and publication of new content. The other part of the solution is robust project management, which covers all aspects of interaction with language professionals.
Smartling is a cloud-based translation management platform. The main purpose of Smartling is to automate the translation of digital content. Smartling is used for:
Main benefits of Smartling:
The Smartling platform provides for highly automated content internationalization.
To get the best results, you should work with the best linguists. Moreover, each part of your content might have unique features, requiring special technical, legal, artistic, or other knowledge. While targeting an international audience, you cannot use a trial and error method to select the right language partners.
Contact us today to get more information and increase your global reach.